Every product and project sits at a known phase, and each phase has rules about what it's allowed to do. To move up, it has to pass a maturity gate — a checklist of evidence and readiness. If the bar isn't met, it stays put. That's how a half-built idea can never accidentally behave like a finished product.
Design
Shape the idea — positioning, scope and assumptions. No production access, no customer claims; everything is clearly marked as design-stage.
ReadBuild
Make the real thing, behind the gates — with reviews and evidence as it comes together, but still off the production path.
ReadLaunch & grow
Ship to real users once the gate is cleared, then iterate on what the evidence shows — not on what's hoped.
ReadOperate
Run it for real — monitored, maintained and protected, with the full weight of Core's safety rules around it.
ReadBetween every phase sits a maturity gate. A project only advances when it can show it's ready — the evidence is in, the risks are handled, the rollback is real. Sensitive areas have stricter gates of their own. The result: progress is earned, not assumed, and the system always knows exactly how far along each thing really is. More on maturity gates →